WE HAVE STRONG OPINIONS THAT CAN BE CHANGED.
It took a lot of successes and a lot of failures to trust our gut instincts. Correctly. If you disagree with something, change our minds. We know great ideas can come from anywhere.
DOES IT HAVE LEGS?
A good execution can get you through a meeting. A great idea can get you through a year. Sometimes several. You know when you've found one.
IF THE IDEA WORKS, GET OUT OF ITS WAY.
The good ideas take on a life of their own. It will be hard for many to resist putting their fingerprints on it. Don't muck up a good message with more messages.
COLLABORATION OR COMPROMISE?
Collaboration can make an idea better. Compromise usually makes it smaller. There's a fine line between contributing and everybody getting what they want.
PROTECT THE IDEA.
Good ideas are fragile when they're new. Very few can see what's in the creators head. Somebody has to be able to take that idea and keep it safe. Just long enough until it can fly on its own. (That'd be us.)
SIMPLE IS HARDER.
Complexity can masquerade as intelligence. Getting something down to the one thing that matters is harder. But always performs better.
